Energy & Carbon
Zero-energy and zero-carbon strategies, building simulation and CO₂ modelling for hot and semi-arid climates.
Research for a Better Tomorrow.
A Muscat-based research, development and design company for sustainable and intelligent built environments — founded by Dr. Marjan Ilbeigi.
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01About MADA
MADA — Research for a Better Tomorrow
MADA began with a belief: research should create lasting benefits for people and the planet.
Our name, Mada, is an Arabic word meaning reach, extent, and span. It expresses our ambition to extend the reach of knowledge—connecting scientific discovery with practical solutions for the places we build, the energy we use, and the resources we share.
02Areas of focus
Five questions that shape the work
Generative AI for Design
Neural networks, GANs and evolutionary algorithms that turn performance data into design options.
People & Perception
Post-occupancy evaluation, aesthetics and spatial cognition — how architects and users read the same building differently.
Heritage & Context
Low-carbon, bio-based approaches to retrofitting the historic architecture of Oman and the wider region.
Digital Twins
Explainable AI and sensor data that let buildings anticipate indoor environmental risks and support better operation.
03Research & development
What we do
All services- 01
Applied Research & Development
- 02
Sustainable Building & Energy Performance
- 03
Life-Cycle Assessment & Sustainable Materials
- 04
Artificial Intelligence & Data Analytics
- 05
Computational Design & Optimisation
- 06
BIM, Digital Twins & Performance Information
- 07
Human-Centred Building & Spatial Research
- 08
Material Performance & Experimental Research Support
- 09
Technical Advisory & Research Partnerships
- 10
Training, Awareness & Capacity Building
04Design services
Architecture & interior design
Alongside research, MADA designs buildings and interiors — with the same attention to evidence, climate and the people who will use them.
01
Architectural design
Villas, residential, commercial and cultural buildings — from concept and massing to design development and drawings.
- Concept & massing studies
- Plans, sections & elevations
- Climate-responsive design
Exterior & façade design
New façades and façade renovations that give a building a clear identity while managing sun, heat and daylight.
- Façade concepts & materials
- Shading and daylight studies
- Entrances & landscape interface
Interior architecture
Residential and commercial interiors — layouts, materials, lighting and joinery, presented through realistic visualisations.
- Space planning
- Material & colour studies
- 3D visualisation
Renovation & retrofit
Targeted upgrades to existing buildings — stronger commercial presence, better comfort and lower energy use within a realistic budget.
- Existing-building assessment
- Energy-aware upgrades
- Phased, budget-led proposals
We accept projects from anywhere in the world. Design work is delivered online, with site visits in Oman and by arrangement elsewhere.
05Selected projects
Selected work
Research
Design
06Products
From your first research idea to journal submission
Research & Academic Paper Writing Course
Build the knowledge and confidence to plan research, write an academic paper, and navigate the publication process. This recorded course combines flexible learning with practical guidance, a private support group, and personalised feedback on your first research paper.
Package feeOMR 50
FormatFully online, recorded video lessons
Learning scheduleSelf-paced
07Founder
Founded by Dr. Marjan Ilbeigi
Architect, researcher and assistant professor — her research on energy, AI for design, heritage and digital twins is the foundation MADA builds on.
Discover Dr. Marjan Ilbeigi